Something Happened to Business Writing.

There was a time when you’d sit in front of a blinking I-beam on a blank page thinking what to tell an audience: your pitch, your message, your ask, your offer, your content.

Then along came AI and it was easy.

Too easy.

Anyone could produce reams of polished prose at the click of a button.

Inboxes flooded with perfectly structured emails. Social media overflowed with expertly crafted posts. Websites brimmed with SEO-optimised content.

But something was missing. The spark of originality. The human touch. The authenticity that makes the message resonate.
In the rush to produce more, faster, we forgot why we write: to connect, to persuade, to inspire.

Now, businesses are drowning in a sea of sameness.

Messages sound alike.

Pitches feel familiar.

Every piece of content blends into the background noise.

It’s time to reclaim your voice. To write with purpose, not just productivity.

To craft messages that stand out because they sound like you, not like everyone else.

There’s a real opportunity for business communicators to write with authenticity.