Management Principles

  1. It is OK to make mistakes but unacceptable not to identify, analyse and learn from them.
  2. Recognise that effective, innovative thinkers are going to make mistakes and learn from them because it is a natural part of the innovation process.
  3. Do not feel bad about mistakes or those of others. Love them.
  4. Watch out for people who think it’s embarrassing not to know.
  5. Get over ‘blame’ and ‘credit’ and get on with ‘accurate’ and ‘inaccurate’
  6. When pain is experienced, remember to reflect.
  7. Always aim to get in synch.
  8. Escalate if you can’t get in synch.
  9. Communicate logic and welcome feedback.
  10. Don’t try to be followed; try to be understood and to understand others.
  11. Hold people accountable and appreciate them holding you accountable.
  12. Force yourself and the people in the team to do difficult things.
  13. Recognise that conflicts are essential for great relationships because they are the means by which people determine whether their principles are aligned and resolve their differences.
  14. Talk about ‘is it true?’ and ‘does it make sense?’
  15. Evaluate people accurately, not kindly.
  16. Create an environment in which everyone has the right to understand what makes sense and no one has the right to hold a critical opinion without speaking up about it.
  17. Have integrity and demand it from others.
  18. Never say anything about a person you wouldn’t say to them directly, and don’t try people without accusing them to their face.
  19. Be radically transparent.
  20. Don’t tolerate dishonesty.
  21. Watch out for topic slip – the random and inconclusive drifting from topic to topic without achieving completion.
  22. Worry about substance more than style.
  23. Don’t lower the bar. Don’t tolerate badness.
  24. All problems are manifestations of a root cause.
  25. Use problem solving skills.
  26. The organisation needs to be built around goals, not tasks.
  27. The goal is to find the best answer, not to give the best one you have.


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