Audience engagement matters because it’s a way of enriching the experience of your customers, and without it, you risk leaving them disappointed.
Benjamin Franklin said: “Tell me and I forget. Teach me and I may remember. Involve me and I learn.” Swap involve for engage and you’ve got the perfect answer as to why audience engagement matters.
Audience engagement is not a nice-to-have add-on, but more like the indispensable foundation on which you can build attendees learning. If attendees are not engaged, they will not learn.